The App Growth Awards 2024 are fast approaching, with the deadline for entries set for this Friday. Recognizing excellence in ...

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...

Influencer marketing platforms are a software solution that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

This guide will walk you through what a mobile attribution platform is, how they work, and how to choose the best one for you. A mobile attribution platform is a tool that helps app developers track ...

This guide will cover gaming influencer marketing agencies, what they do, their benefits, and why they’re essential for your app strategy. Gaming influencer marketing is where you use popular gaming ...

This guide will cover the top beauty influencer marketing agencies, what they do, the benefits, and why they’re essential for your app acquisition strategy. Beauty influencer marketing agencies ...

The introduction of App Tracking Transparency (ATT) has significantly impacted mobile app marketing, requiring advertisers to seek alternative methods for tracking user behavior. Apple’s SKAdNetwork ...

Android is the largest mobile operating system in the world, with over three billion users. Any smartphone not named iPhone ...

In today’s competitive app marketplace, user retention is just as much of a success factor as it is with user acquisition. Targeted remarketing has been one of the strongest strategies in re-engaging ...

Yves is the Co-Founder and CEO of WeWard, the free mobile app that rewards 20M people for walking. In an increasingly ...