The Ray-Ban Meta glasses are excellent — but it's unlikely their hardware will last as long as my analog Ray-Bans have.The Latest Tech News, Delivered to Your Inbox

Meta Platforms and EssilorLuxottica, the parent company of Ray-Ban, have announced a long-term partnership extension into the next decade. The two companies will continue working together to develop multiple generations of smart eyewear products.

According to Mark Gurman in his Power On newsletter, Apple may be planning to launch its own rival to the Meta Ray-Ban glasses without the augmented reality visuals. The company has noticed that, in Gurman's own words, “the category has done quite well for Meta” and so, “Apple may try to join the party.”

Meta Platforms struck a new long-term agreement with Ray-Ban maker EssilorLuxottica, deepening a push into smart eyewear as the tech giant starts to roll out artificial-intelligence features.

Meta and eyewear conglomerate EssilorLuxottica plan to work together on smart glasses “into the next decade.” The two announced a long-term agreement today to extend a partnership that started in 2019 and has yielded two generations of Ray-Ban smart glasses.

Meta has expanded a key partnership ahead of Connect 2024 and it means great things for its next generation of smart glasses.

They will build on the success of their Ray-Ban branded smart glasses. EssilorLuxottica and Meta Platforms have renewed their partnership to collaborate on smart eyewear development for the next decade.

The company behind Ray-Ban glasses is EssilorLuxottica, which has been putting out eyewear products for decades now. Meta first partnered with the company back in 2019 to develop the Ray-Ban Stories,