Reliance, headed by billionaire Mukesh Ambani, owns Campa Cola, and plans to dive head first into the soft drink market as it plans to revive the 50-year-old homegrown brand and take on industry leaders Pepsi and Coca-Cola,

Reliance's Mukesh Ambani has revived the Campa Cola brand to challenge Coca-Cola and PepsiCo in India. By offering products at half the price, Reliance aims to disrupt the market. This move has prompted Coca-Cola and PepsiCo to accelerate promotions,

Reliance Consumer Products is expanding its Campa soft drink range to new markets at prices 50% lower than Coca-Cola and PepsiCo. This strategy has led the multinational brands to enhance consumer promotions without lowering their prices.