You can count EA Sports FC 25's new features on the fingers of one hand, but they have a big effect on how the sports game plays ...

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

During EA's Investor Day 2024 presentation, the company showed investors a concept video of user generated content for games, ...

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought ...

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel ...

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

One of the major “under the hood” features of College Football 25 is the adaptive AI, known as the Real Time Coaching (RTC) ...