Read the latest news on Global & Indian OOH & DOOH business
WEBPreparing OOH for a sustainable future. Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.
About Us - Media4growth
WEBAbout Us. Media4Growth, promoted by VJ Media Works Pvt Ltd, is India’s foremost news website on out-of-home (OOH) advertising, followed by brand strategists, brand marketers, media planners & buyers, OOH media owners, specialist agencies, creative agencies, data & tech firms, innovators, media consultants, among others.
Metrics - Media4growth
WEBEdge1 inks partnership with LA-based Alchemy Media. This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio that includes over 4,000 high-visibility static... Audience Data & Measurement 2 months ago.
Associations - Media4growth
WEBWOO Expenditure Survey forecasts OOH to hit $45.3bn in 2024. Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the... Associations.
New Trends - Media4Growth
WEBMiami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation. Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and …
OAA - Media4growth
WEBAmbika Mehrotra, Senior Media Manager, Nestle member of OAA 2024 Jury. “The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for …
Brand Insights - Media4growth
WEBPower of idea and creativity is what the OOH industry represents: Ajay Kakar. Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth, to talk about why outdoor advertising... Brand Insights.
Read the latest news on Global & Indian OOH & DOOH business
WEBGoogle’s latest campaign for Pixel 9 spotted along Mumbai’s Western Express Highway. The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway, making the product the hero with... Contracts & Investments.
Media Owners | Media4Growth
WEBOAP transforms into OAP Mediatech, redefining the future of media solutions. This change marks the company’s evolution from a leading Out-of-Home (OOH) advertising agency into a comprehensive media solutions provider. Contracts & Investments.
Sustainability - Media4growth
WEBIndian OOH takes the pledge to pursue sustainable business practices. Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his inspirational address at the convention. Campaigns.
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